(2024)
As I explored ice formations and reflected on their fleeting nature, I drew inspiration from my water studies. This project evolved into an experiment on the solid state of ice, connecting its transitory form to themes of coldness fading, opportunities melting, and moments dissolving. I sought to capture the essence of impermanence—how time, memory, and experience fade like ice.
I designed a billboard in a busy city, encouraging the public to cherish the present and embrace vulnerability. With everyday pressures overshadowing reflection, the billboard urged people to step outside their routines and connect with the transient beauty around them. I wanted to create an invitation to pause and appreciate fleeting moments, reminding people of the importance of being present and open to new experiences. In a world rushing forward, I hope to inspire a shift in perspective, motivating others to seize the present, embrace uncertainty, and live fully in each passing moment.
(2023)
1.5 hr
3.5 hr